JULIE & CO.

A boutique approach to big real estate.

When Julie Bonacio ventured off on her own to start a real estate brokerage, she needed everything from the name up. A small team at Fingerpaint assembled to help her debut her brand’s voice and aesthetic. There was no question that the brand needed to reflect Julie’s vibrant, elegant, and warm personality. Through naming, mood board, and logo exploration, the team was able to bring those attributes to life.


 

NAMING

Julie & Co. stuck because of its simplicity and elegance.

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MOOD BOARD

Mood boards helped us align on the brand’s tone and visual identity.

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LOGO DESIGN

The connection Julie makes with her clients is just as bold as her personality. The ampersand is the perfect representation of that connection.

 
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Gold and navy have become upstate New York’s cue for quality and luxury real estate, and the Julie & Co. mark is a personal stamp of approval.

NEXT: THE EMONDS